This is the primary heading.
This is the secondary heading style. Used for sub headlines and intro paragraphs, this style should support the primary heading without competing for attention.
THIS IS THE third HEADING STYLE for labels.
This is the basic text style or normal text. This should be easy to read on both desktop and mobile and should not compete with headlines or imagery, instead should be quiet and create pleasing shapes of blocked content on the page. The normal text style should be used for all body copy and as such should be tuned typographically for maximum reading pleasure.